Ferrari driver Charles Leclerc has announced the launch of his new creative studio, Sidequest.

The Monégasque F1 star commented 'I've always seen creativity as a way to explore different parts of who I am. Making music, launching an ice cream brand, exploring fashion and creating content. These aren't distractions - they're part of how I think, express myself and create. Over time, I've become increasingly curious and intentional about how things are made: the emotion, the detail, the story. Sidequest is a way to bring that mindset to life and to share it with others'.